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End of Elm Branding
For this restaurant branding assignment, I drew upon the past, present, and sense of location. End of Elm is singularly located, under a train bridge at the abrupt end of Elm Road. A juncture where people travel, tracks and roads converge, all meeting at this one point. The logo depicts the type and simplified train tracks in perspective. Those visual elements all merge in the middle, meeting at this one central point — End of Elm.